Forget everything you know about PR agencies.

Github CEO Nat Friedman traveled to the Svalbard Global Seed Vault, a remote Arctic archipelago at the halfway point from Norway and the North Pole, to bury code in the event of a global catastrophe. Bloomberg’s Ashlee Vance was along for the ride, as was Strange Brew’s John O’Brien. This important mission to preserve code for future generations made the November 2019 cover of Businessweek.

John O'Brien, co-founder of SBS, was recognized by Business Insider as one of 36 PR pros that all journalists should know. Anyone who knows John knows that he's one of the best media relations professionals in the world - sharp, relentless, and skillfully unconventional - all of the qualities that define SBS and what we stand for as an agency.

Cloudflare CEO Matthew Prince appeared on Mad Money, with host Jim Cramer, and on CBS Sunday Morning, with correspondent David Pogue, to talk about the Internet’s resiliency during the COVID-19 pandemic, and Cloudflare’s important role in helping ensure business continuity through the global crisis.

Most people don’t realize how AI is being adopted to protect everyday citizens. In this deep dive with Fortune, American Express explores how they are using generative adversarial networks - or GANs - to train fraud-detection models, and thus protect customers’ personal data and privacy.